I’m a photographer, social intelligence analyst, qualitative researcher, and data-driven strategist based in Chicago.

For a long time, I struggled to put a label on what I do. I’m a creative at heart, but also deeply curious about human behavior and the patterns that emerge through conversation, culture, and community.

On the surface, photography and audience insights might seem like separate paths, but they’re deeply connected in my work.

Everything is tied together by a passion for curiosity and a desire to find meaning in small moments that reveal something larger. Whether that’s capturing life on film or uncovering insights that help organizations connect more meaningfully with people, my work lives at the intersection of art, analysis, and storytelling—helping others see the world in a new way