I’m a photographer, social media intelligence analyst and strategist based in Chicago.

For a long time, I struggled to put a label on what I do. I’m a creative at heart, but also deeply curious about human behavior and the patterns that emerge through conversation, culture, and community. On the surface, photography and audience insights might seem like separate paths, but for me they are deeply intertwined.

My work is tied together with a passion for finding meaning in those small moments that reveal something larger. Whether that’s capturing a moment on film or uncovering insights that shape how organizations connect with people, my work lives at the intersection of art, analysis and storytelling to help others see the world in a new way.