Hey, I’m OJ!
I’m a photographer, researcher, and marketing strategist. And for me, these disciplines have always been connected. My work sits at the intersection of art, analysis, and storytelling—helping others see the world in a new way.
I’m driven by curiosity about human behavior: how people think, what they do, what they say, what they don’t say, and the patterns that emerge through conversation, culture, and community. Everything I do stems from paying close attention to the nuance and human truths that others might miss.
Photography sharpens how I observe.
Research deepens how I interpret signals.
Strategy pushes me to translate insight into something meaningful and actionable.
I’ve worked with brands to uncover cultural insights, develop strategic frameworks, and create visual and narrative content that resonates. My client work has been featured in Condé Nast Traveler, Chicago Tribune, Michigan Ave. Magazine, Eater, and more.
In my personal photography work, I capture life’s most honest moments. I’m most drawn to the everyday patterns and subtleties of everyday life. You know, those moments that force you to step back and really see the world around you.
I bring a differentiated, grounded point of view that helps brands and people see more clearly and connect more meaningfully.
For business or editorial inquiries, please email ohjepson@me.com.
Notes from the crew
“Olivia is an exceptional researcher and collaborator, blending insight, innovation, and intentionality to elevate every project she undertakes. her ability to distill complex data into impactful, actionable insights reflects not only her technical expertise, but also her deep understanding of how to influence and inspire through her work.
She consistently takes research a step further, uncovering opportunities that create meaningful impact and drive progress.”
— Senior Researcher
“It’s no exaggeration to say she has helped shape the future of social intelligence at large. Olivia not only created our social intelligence function from the ground up, but she subsequently defined what it meant for insights to drive action across a modern, fast-growing organization.
Olivia consistently advocated for blending data with intuition, elevating not just how we communicated findings, but how we operated as a team. Her influence went beyond metrics and data as she helped raise the standard for how insights are shared, understood, and acted on company-wide.
Olivia brings a rare mix of grace, curiosity, and rigor to everything she does. She absorbs feedback like a sponge and reflects it back with smarter, stronger ideas every time. Her ability to balance thoughtful research with strategic execution makes her an invaluable partner.”
—Director of Social Media
“Her insights and efforts directly influenced the prioritization of key product development projects that are critical to our company’s growth and customer experience. Olivia’s ownership of social data and audience insights makes her an essential member of our organization.”
— VP of Product Design