The hits
I build social content that people actually want to be a part of, not something they scroll past. My ideas are rooted in audience insight and culture, designed to turn fleeting social moments into lasting brand impact. Through creative strategy and production, I help brands show up with intention, stand out for the right reasons, and drive real results.
Unread
Social Production + Creative Strategy
I created and co-produced Unread, a YouTube show for Sprout Social, that positioned the brand as the go-to resource for our audience looking to lead with innovative, audience-first strategies.
The series drove 47K+ video views across social channels and was a key driver in growing Sprout Social’s awareness in 2023 by +49%YoY. It drew affinity from key enterprise prospects and customers, including Subaru.
Sprout Spotlight
Awards Program
Social Media Strategy
Based on an audience insight that social professionals consistently felt undervalued, I built the Sprout Spotlight Awards from the ground up.
This awards program was run entirely on social, with nominations and winners decided on by their peers and social media leaders. It recognized and celebrated the individuals and teams driving social excellence, including creator Jayde Powell, Calum Shanlin (a CBS producer who ran the Schitt’s Creek social accounts), and the social teams at McDonald’s, NBA, Peloton, Jenni’s Ice Creams, Netflix, ESSENCE, Aviation Gin and more.
This wasn’t just an awareness initiative for Sprout Social. it was a community event and business driver. It drove 30M+ potential impressions and engaged 20+ target prospect accounts. It even received a nod from Eugene Levy himself.