SOCIAL MEDIA MANAGEMENT + INFLUENCER CAMPAIGNS
At ext.54 I manage social media accounts for several clients. With each account, I place an emphasis on the creation of original, high-quality content, strategic content curation and community management. I am responsible for creating goals, strategies and publishing schedules on a monthly basis. In addition, I have managed influencer campaigns for clients including honeygrow, minigrow, Drumbar, Parlor Pizza Bar and others.
WINNING STARBURST PR CAMPAIGN: BURST BREAK
Burst Break is a competitive PR campaign conducted with my team in collaboration with Olson Engage. By using a client brief provided by Starburst, our team created a campaign to make Starburst relevant in pop culture and a top-of-mind brand. Our extensive primary research was the driving force behind our main objectives, "big idea", tactics and social media strategy that resonated with the target audience.
FIRECAKES DONUTS: PRESS RELEASE
A press release written for Firecakes Donuts to perfect my knowledge of AP Style. I chose to cover Firecakes because I am passionate about lifestyle and hospitality brands and wanted to gain experience in writing about these types of businesses.
CHICAGO BOTANIC GARDEN: PRESS RELEASE
A press release written in an advanced writing course to announce that the Chicago Botanic Garden will be hosting their 9th annual Kite Festival.
ARBONNE INTERNATIONAL: RESEARCH ANALYSIS
A research analysis conducted in a PR and advertising research course. From our extensive primary and secondary research, our team found that Arbonne International was having a brand identity crisis.